1982 arrived and he started his journey in order to find the ideal place. He travelled through various countries and areas and finally chose Spain, more specifically Ronda, which is geographically located by the Mediterranean but is strongly influenced by the Atlantic. Situated in the heart of Andalucia, the Serrania de Ronda, is an area where the Iberians and later the Romans already cultivated their vineyards, more exactly in the old town of Acinipo (Ronda la Vieja – Land of Wine).
He found the finca and the house, Finca Sanguijela, with its peculiar name and located in the Sierra de la Sanguijuela. Strangely enough, the initials of the Finca and Friedrich happened to be the same, so it was only natural that the logo of the bodega would be FS. But first he needed to learn the language. An intensive course in Marbella to learn Castillian Spanish as well as the ‘practical lessons’ with the bricklayers who took part in the renovation of the house, worked wonders for the mutual understanding and his perfect Andalusian accent. The goal was to create a vineyard and a bodega where he could create organic- biodynamic wines of high quality. Lively wines which are full of life. Cared for and produced on the base of traditional wisdom in conjunction with modern techniques. Finca Sanguijuela already had a small vineyard but it was still necessary to conduct tests with the different varieties in order to see which ones would adapt best to the soil and its unique conditions.
All these little details made for a great adventure, especially because Ronda had yet to become a qualified area for growing wine.
It was a long way to go and all this would not have been possible without the other bodegas which were subsequently set up in the area in the following years. The Regulation Council (Consejo Regulador), also contributed to this success by acknowledging the possibilities of an expanded viticulture in this region, not only for the traditional dessert wines and raisin wines but now also for red-, white- and rosé wines.
Years’ dedication, steady good work and the growing interest for top quality wines, significant and unique, but also full of life and energy, made it possible to make progress day after day.
The secret to do what one desires is a good mixture of illusion, knowledge and a lot of hard work.
Thirty years have passed, the family has since grown, and the new generation draws on the wisdom of grandparents, who still continue to help and teach us every day.
Luckily nature with its immense generosity takes care of all the rest.